AVP/VP - Campaign Management/Campaign Analytics - Banking

Opportunity with a major banking giant in Chennai location.

AVP- 8 years to 10 years, VP- 10+ years to 14 years

- Should have experience in end to end Campaign Management and Campaign Analytics.

- Should have experience in either SAS or any bi data technologies.

Domain- Any, BFSI is preferred.

- Understand Business, manage end-to-end project communication with business partners and display a proactive learning attitude

- The candidate should be able to build & implement strategy for delivering customer communications using decision engines

- The candidate should be able to track/monitor and analyze business trends & data flow across multiple systems, flagging production failures & recommending preventive measures

- Play Techno Functional role by coordinating across technical and business teams and support to ensure smooth offer journey (from inception to customer contact for real time offers)

- Working on Visualization tools like Tableau for monitoring offers data for cross product offers sent to customers

- We are looking for self-motivated individuals who are looking for a challenging career in big data ecosystems. The individual should have exposure to governance & controls mechanisms.

- Excellent technical and communication skills and excels in a high pressure, fast-paced environment.

Core Responsibilities:

- Act as techno functional lead to build and implement strategies for effective tracking of real time marketing triggers

- Robust programming skills using SAS,SQL or Pyspark/Python

- Monitor/Track Big Data Marketing offer trends (real time marketing), detect outliers and support troubleshooting till closure

Day-to-Day Responsibilities:

- Strategize and implement robust platform for campaign tracking/monitoring

- Understand Big Data Campaign functional and technical flow including model scoring, offers, customers feedback, real time decision making

- Monitor marketing campaigns (real time offers) on big Data ecosystem and detect outliers using real time and batch reports

- Liaise with Production support teams to troubleshoot production errors, identify root cause and follow-up until resolution

- Leverage the Monitoring process learnings for proactive identification of errors across markets

- Interacting with Business Partners and Technology Teams, acting as a techno-functional expert

- Build Strategies and plan for process Automation and Enhancements

- Communication and Relationship: Independently manage end-to-end project updates and partner communication across the organization. It is extremely critical to develop and maintain smooth relationship with partners across business units

Team Management

- Manage and mentor a team of 4-5 Data analysts

- Coach all team members by sharing Business, Functional and Technical expertise.

- Understand data requirement from the business users and translate the business requirements into technical requirements

- Estimate and communicate timelines to the business for campaign execution based on nature of request & current pipeline of work

- Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar

- Coordinate with Product team & DM Team and publish campaign delivery calendar and manage campaign execution as per the calendar.

- Allocate, Manage & track work pipeline of team members, as applicable

- Constantly engage with the business contact to ensure that the deliverables meet the requirements to the recipient's satisfaction.

- Coordinate with other business functions including technology, credit risk and business teams

- Manage campaign infrastructure which includes campaign repository and customer contact history.

- Maintain and support Campaign Management Platform

- Publish a periodic summary of campaigns executed - identify opportunities for improving campaign targeting precision and ROI

Key Deliverables:

- Campaign Delivery Calendar

- Manage Customer list file generation per month to support various campaign programs

- Monthly campaign Execution and Closure Report

- Recommendation to improve campaign effectiveness

- Reusable utilities to build programs for new campaigns in a very short time.