AVP/Sr Manager - Brand Marketing

We are currently hiring for one of the fastest growing company in eCommerce/Online space

Designation : AVP/Sr Manager Brands

Reports to : CMO

Experience Required : 7-11 years

Qualification : Only MBAs from Premier college

Duties And Responsibilities:

- Brand planning and execution, including goal setting, problem/opportunity analysis, competition mapping and implementing all ATL/BTL communication, as per the strategic plan for the brand.

- Manage the entire brand orbit consisting of the creative, design, and media agencies

- Develop new product/service ideas on the basis of market research, consumer insights, and business imperatives

- Responsible for maintaining a rolling 12-month marketing calendar for all marketing-led plans and ensuring its execution through agency management and coordination to develop communication in terms of advertisements, promotions etc.

- Enhancing brand visibility and strengthening brand positioning along with developing strategy, maintaining consistency in communication.

- Successfully implementing marketing campaigns across online and offline media.

- Coordinating with sales, product, advertising, research and development, and finance teams, to understand the needs of business and internal customers.

- Work on marketing promotion tools and tactical activation to ensure that the brand is salient at all points in time in the consumers mind.

- Implement and manage the online marketing strategies and tactical execution plans across all online channels

- Campaign that drives qualified leads and sales. Plan, coordinate and run marketing programs and track Performance

Accountability:

- Brand Planning

- Develop New product / service ideas

- Marketing Calendar

- Brand Visibility

- Marketing Campaigns - Online & Offline media

We are looking good candidates who have worked across minimum 2 industries and have a experience of developing a product from scratch. He should have done product launches and product development.