AVP/Senior AVP - Marketing Analytics + Digital Analytics - Credit Card/Banking Domain - IIT/IIM/ISI/JNU/DSE

Position- Marketing Analytics + Digital Marketing
Job requirement:

- Experience- 10-15 yrs

- Role- AVP/ Sr. AVP

- Skill Set Required- SAS (Mandatory), Exposure into R, Python will be an add-on.

- Education Background- Tier Institutes (IIT/IIM/JNU/ISI/DSE)

Role Requirement

- Experience in any of the analytical tools like SAS, R, Python, Machine Learning for 10-15 years.

- Hands on experience in statistical techniques like logistic regression, clustering, segmentation etc. Shall have exposure with Digital Analytics/ Adobe Analytics/ Web analytics etc.

- The candidate is expected to lead a team of ~10-15 analysts.

- Candidate is expected to bring in a consultative mind-set and problem solving approach and drive analytical throughput for the team- Experience in different domain with knowledge across customer lifecycle is must

- Candidate should have excellent communication skills to interact with senior clients

- Candidate should have excellent people management skills and must have team lead experience of 10+ size team for at least 2 years in similar domain

- Candidate should be open to travel to client locations (US) as required for short term visits

Expected education / tool experience -

- Experience using SAS to analyse and solve business problems

- Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency

- Strong sense of accountability and decisiveness in a strong work ethic culture

- Experience working in a team of analysts with a common goal and will have a strong understanding of the cards business dynamics that will drive the analyses