AVP - Sales - Channel Partner Management - FMCG Beverages

Job Responsibilities :

- Sales & Distribution

- To strategies business dynamically for the increase of market share on sustainable basis.

- Design and implement a Joint Business Plan for all CPs along with ZVP for sustainable growth

- To motivate & direct Sales-Business development team to establish coverage,

- distribution and display objectives in line with the Annual Business Plan (ABP)

- To periodically check the health of CP's thru various models like ROI and provide inputs to sales team

- Design workable models to support CP profitability

- To Periodically check the Infrastructure of CP's - Finance, Godown space, vehicles, Manpower under CP payroll

- To work closely with HO Finance, legal & sales team on the CP Financing model thru various financial institutions like Minify, ICICI bank, SBI etc

- To help stabilize the CPSM model wherein CP employs his own salesman

- Design training & reward / recognition model for all CP's / CPSM Town class wise

- Work closely with Analytics & IT team to analyze all relevant CP sales and distribution data and provide management inputs periodically to VP sales and senior management

- Conduct periodically & travel extensively for Channel Partner meetings to build capability confidence and motivate for higher business growths.

Qualifications:

- MBA from reputed Business School

- Excellent communication, interpersonal, influencing and persuasion skills; good at using PowerPoint / excel for basic analytics

- 15-20 years of FMCG experience

Key Result Area:

- ABP target vs Achievement in Volume / INR

- No of CPs achieving ABP Targets 100%+

- Attrition of CP less than 2%

- Infrastructure Increase every year which is measurable

Reports to : VP Sales

Direct Reportee :- MIS CP Management

In-direct reportees : ZVP / CBH / BH / RGM

Co-ordinates : Marketing, Finance, HR, Legal, Logistics and IT