AVP - Retail Analytics - Banking

We have fresh requirement with Banking client for Gurgaon Location

Job Description: AVP

- Own the development of MMM models and its deployment through state of the art tools

- Ability to improvise MMM models basis the clients need

- Identify latest market trends in Marketing Measurement and create internal frameworks

- Partner with Engagement teams to develop MMM product as customer zero, and be able to scale MMM capabilities

- Explore how all measurement frameworks complement and integrate with one another

Location: Gurgaon

Key Requirements

- Experience in building and deploying MMM solutions

- Experience in building MMM models from the scratch

- Good understanding of various MMM models methodology like Linear Regression, Hierarchical models etc.

- Good understanding of Marketing measurement frameworks

- Expert level understanding of Statistics and Machine Learning

- Experience of building MMM models for industries like Retail, Ecommerce and CPG is a big plus