AVP - Residential Sales - Real Estate

Job Objective: To formulate and implement residential sales strategy for the company in order to drive top line growth

Primary Responsibilities

Strategic

- Develop and implement the residential sales strategy in line with the business strategy of the company

- Drive the development of various sales channels to establish effective touch points with the target customer segment

- Provide inputs during the price matrix definition process for the residential segment based on latest market price trends and other related parameters

Operational

- Develop sales planning process by devising customer mix, positioning, pricing, and payment schedules based on delivery schedules

- Develop a process for collating customer feedback and market intelligence related to residential domain

- Establish a robust framework to ensure effective validation of customer documentation for sale

- Ensure sales maximization through effective management of the sales launch process by providing support to the customer

- Ensure the sales team responds to customer queries for residential projects in a timely manner. Serve as the highest point of issue resolution

- Work with Corporate Branding for marketing and branding initiatives for residential projects.

- Drive post sale deed documentation with Legal

- Ensure timely handover of all customer related information to the Facility Management team post possession

- Monitor and review achievement against sales target and initiate activities to increase sales

Financial

- Maximize sales revenue and drive timely collections to ensure minimal receivables

- Formulate and ensure adherence to the sales budget for all projects, in consultation with the Chief Marketing Officer

People

- Foster an environment of learning, excellence and innovation within all aspects of team work

- Conduct performance appraisals on departmental staff / personnel. Assess and fulfill training and career development requirements

- Coach subordinates to develop the team's capabilities and build a strong succession pipeline for the role

Qualifications MBA (sales & marketing)

Desired experience-15-20 years experience with at least 8 years experience handling the residential sales function in the Real Estate industry

Knowledge and Skills

Technical Knowledge

- Knowledge of sale and lease contract documents and specifications

- Knowledge of customer relationship management system and procedures

Behavioral Skills

- Customer orientation

- Decision making ability

- Negotiation Skills

- Communication Skills

- Strong Interpersonal Skills