AVP - Public Relation - BFSI

Develop and execute strategies to create and uphold a positive public image for the organization

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Liaison with key stakeholders in other functions to achieve the operational and communication goals assigned

- Excellent understanding of news flow and organizational structure in Media houses

- Manage media inquiries and interview requests

- Work closely with the PR Agency and internal business units to develop messaging about the brand

- Leverage existing media relationships and cultivate new contacts within business and industry media

- Collaborate within Marketing team to plan & execute offline and online events as needed

- Evaluate opportunities for partnerships and sponsorships an on-going basis

- Responsible for prudently managing the budgets allocated

- Work closely with internal teams to leverage external events for positive publicity such as product launches, industry awards etc.

- Work closely with the agency to compile share of voice for the brand, visibility, message delivery, tonality, reach and monitor competition updates

- Develop content for press releases, product launch releases, CEO Fact sheets, Media FAQs, Media Briefing Booklets, Speech Pointers