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18/06 Swati Kumari
Recruiter at Workeagle

Views:979 Applications:178 Rec. Actions:Recruiter Actions:167

AVP - Performance Marketing Manager - EdTech (2-5 yrs)

Delhi/Kolkata/Pune/Mumbai/Bangalore Job Code: 1112822

About Organization:

Talentedge is India's leading Ed-Tech company that is changing the way India learns. With around 400+ employees, we engage with multiple NIRF Top 100 Universities for their Online UG and PG programs. Our ability towards student acquisition, delivery / live interactive programs end-to-end, makes us unique in the virtual education provider landscape in Indian market. Website: www.talentedge.com

Key responsibilities :

- Initiate, bring forth the new campaign content and pass it on with other Colleagues


- Work with the design and content teams to evolve dominant marketing campaigns optimized for new user acquisition & transmutation, relevancy, and customer engagement.


- With the right precedence of initiatives to deliver the higher returns on performance and marketing spends the candidate will have to work closely with the leads to create & drive strategies.


- Continuously monitor and keep track of campaigning level, ad-set level, and ad level performance and come up with actionable visual sense

- Acquire visual perceptive in online marketing trends in the business, top-quality practices, and keeping the strategy on point and up to date

- Get together with inside stakeholders on campaign production, schedules, modifying the action and advise stakeholders on applicable results, fluctuations, and plans.


Required Skills: - Post graduate with 10+ years of expertise in Performance Marketing

- Past experience in running ads across-the-board on multiple channels - Google, Facebook, Instagram, LinkedIn etc. - Be incharge of marketing monetary fund to the tune of 1cr/month or more


- Should have demonstrated team building and leading ability.


- Have run ads across all the stages, and optimized them. Great Compensation (and ESOPs)


- To take charge and create, implement and modify campaigns entirely on various channels to increase returns.


- Drive and track KPIs like revenue, interpretation, CPA, CPI, etc. on day-to-day basis and set up performance reports.


- Accountability of taking the out-and-out responsibility for the development by dint of the respective channels


- Should be a exceptionally good in multi- tasking and can work in a fast-moving company environment, and get-things-done

- Take charge of the entire digital marketing to get the task completed and ensure optimum efficiency. - Excellent analytical skill

Women-friendly workplace:

Maternity and Paternity Benefits

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