AVP - Performance Marketing - Insurance

Urgently hiring for a leading Insurance company.

Job role: Performance marketing

Job location: Pune

PRINCIPAL ACCOUNTABILITIES:

(Accountabilities associated with the job)

- Strategy Formulation & driving business numbers

- Formulation of end to end strategy for paid campaign ( Google/ Meta/ Affiliates) management for all products and for all channels & driving teams for target business numbers

- Drive Key metrics such as CPL, COA and lead to Sale conversion

- Work very Closely with Business Analytics team to ensure all the right metrics on Seach and Meta are in place.

- Drive & Scale digital acquisition using performance marketing metrics & optimize the process.

- Responsible for business acquisition strategy & customer experience using digital media.

- Devising & evaluating various strategies in line with our business objective and proposing the best fit to the organization

Stakeholder Management:

- Work very closely with the Call Center heads and Co OWN the business targets for the Channel.

- Collaborate & align with stakeholders & cross functional team (marketing, IT, customer service teams) to create the best practices.

- Engage and drive vendors as per campaign management guidelines/processes for running profitable campaigns

Research and Analysis:

- Conduct research and analyses in order to deliver reports to the senior management on the performance of campaigns and programs and conduct forecasting and estimations on the profitability of the campaigns

- Actively participate in the support and development of new ideas by key marketing department personnel.

- Responsible for driving sales, marketing automation, customer retention & revenue maximization and maintaining P&L of performance marketing.

- To measure the ROI, tracking conversion of the leads generated through demand generation activities

- Peer Analysis and initiating new paradigms

- Access and analyze industry reports published by industry peers, on an ongoing basis and study them, & devise profitable campaigns for Balic

- Introduce new ways using Marketing technologies for running successful campaigns across Balic

Team development:

- Support the team in development, through knowledge transfers and giving them on-the-job experiences such as handling queries, presentation shadowing

- Establish individual performance expectations and evaluation metrics, and regularly review individual performance

- Identify and create development opportunities for team members

4. MAJOR CHALLENGES:

(Challenges faced on an on-going basis in carrying out the job)

- Limited conversations with business on planning and projections

- Flat structure, more focused on execution and precision

- External Clients

- Roles you need to interact with outside the organization to enable success in your day to day work

- External agencies - To create content in requisite format

5. DIMENSIONS:

(Key numerical data which will reflect the scope and scale of activities concerning this job)

Financial Dimensions:

(These should be quantifiable numerical amounts)

35 Cr IRNB

Other Dimensions:

(Significant volume dimensions associated with the job)

Total Team Size: 4

Number of Direct Reports4

Number of Indirect Reports: NA

Number of Outsourced employees: NA

6. SKILLS AND KNOWLEDGE:

(Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent)

KEY COMPETENCIES & SKILLS REQUIRED:

- Digital media buying

- Performance marketing

- Presentation skills

- Analytical skills

Educational Qualifications:

a) Qualifications: Post Graduate in Marketing

b) Work Experience: Minimum 7-10 years of experience

- Digital campaign management experience with preferably additional sales experience in life insurance industry

- Creative/ Media agency management experience