AVP - Performance Marketing/Digital Marketing - EdTech Startup

Opportunity to join a well-funded Ed Tech start-up backed by marquee investors and experienced team from IIT, Stanford, Duke, UPenn, Harvard, IIM

- Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across platforms with a focus on business impact.

- Create, manage and experiment with new user acquisition campaigns.

- Conceive and execute on a wide range of content campaigns to drive engagement.

- Analyze data to monitor revenue performance and uncover areas for improvement.

- Use SEM (Adwords, Facebook/ LinkedIn Ads etc.) and SEO (Google ranking, Quora, Backlinks and Blog etc.) to increase brand visibility & achieve business objectives.

- Manage all efforts and goals on organic and digital paid media: Display, Paid Social, App Install, Affiliate, Direct buys etc. Serve as the strategic lead for programmatic display

- Have up-to-date knowledge about Facebook's Ads Manager, Linkedin Campaign Manager, Google AdWords, and any emerging ad platforms on social media.

Skills & Experience:

- MBA with 7+ years of relevant professional experience with digital media; Google Certified Professional preferred.

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

- Thorough understanding and hands on experience of Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer, GA etc.

- Varied industry exposure in running PPC, Affiliates and Display campaigns focusing on site visits and app installs.

- You are excited by fast paced environments, steep learning curves, and taking on challenges