AVP - Marketing - Retail

AVP Marketing

- Drive the marketing strategy & revenue maximization effort through client sponsored events, internal events, selling of signages and other initiatives

- Implement advertising, branding & PR strategy to increase consumption & footfalls; assess credibility & commercials of advertising & PR agencies

- Formulate annual marketing calendar for events and all marketing initiatives

- Make annual marketing budget with revenue & expense projections; factoring Advertising, PR, New initiatives, RET; revenue maximization through signages and kiosks

- Digital marketing, social media, database management; manage Art & related events

- Manage events including creatives, smooth execution, agency performance

- Customer & retailer satisfaction surveys regularly; Sound knowledge of designing and outdoor advertising, branding and promotions, budgeting, PR, media, event management

- Ensure all permissions from government for events, signages etc. through Liaison team

- Finalize the visual display of the facade hoardings, signages etc

- Work closely with Retailers, Advertising, Public Relations, Market Research, Event Management, print & electronic agencies, municipal authorities/government, regulatory bodies

MBA, 15-18 years' experience, 38-42 years' of age, Male/Female, Rs. 20-25 lakhs per annum