AVP - Marketing - Retail

We are hiring candidates ONLY from Retail Apparel / Fashion / Clothes / Garment Industry.

- Candidates must be working in Retail Fashion Sector or Previously Must have worked.

- We do need candidates from Good MBA College.

- This Profile is to Marketing & Brands Communication at PAN India.

- Charm and Learning prospects working in a Big Organization which has Robust HR Process, Systems, and Policies. Good Working Culture.

- Strong Brand, Wonderful Work Culture, and bright future perspective.

- This is 5 Days a week working profile and Profile is at National Level / Pan India.

- This profile has team therefore, team handling is Must.

- You must be strong in handling Internal Stakeholders as Various Functional Heads as Business Heads.

What We are Looking For?

- To establish the brand as most preferred by communicating brand high points through marketing mix tools for seamless brand delivery at all touch points. End to end Brand Plan, Brand Strategy, leveraging season launch campaigns, Marketing Campaign, and handling Marketing Budget.

Brand Plan :

- Build consumer understanding through brand perception studies and consumer profiling

- Continuously monitor competition activities in media and on ground to modify strategies accordingly

- Share the ATL calendar with the regional / creative agency / media / PR and digital team on monthly basis for alignment and unified delivery of key messages

- Prepare creative, media, and PR briefs to establish alignment to the brand plan

- Participate in development of marketing strategies and brand building exercises to increase market share

- Work with digital marketing team on use of new age communication techniques and develop influencer marketing plans for season launches

- Monitor competition (in the market/media space through the agency and the internal team) on quarterly basis and share the actionable with the regional and HO team

- Leveraging season launch campaigns and achievement of business objective

- Lead the season launch process from planning, conceptualization, coordination and execution in co-ordination with the buying, design and VM team for thematic shoot and product shoots for PR, digital and VM

- Lead the briefing of regional teams in advance for effective launch of season across markets

- Detailed planning with 360-degree approach for season launches ensuring seamless execution on air and on ground within timelines for achieving STRs of promoted categories

- Timely hand over of complete docket for new store launches, festive, national consumer offers promotions based on the seasonal theme to the brand activation team

- Develop extensive annual PR calendar for season launches

- Thematic marketing campaigns

- Create a 360-degree campaign to leverage communication at all touch points

- Provide formal briefing to the VM, CRM and brand activation manager to translate the expectations at all touch points across the stores

- Responsible for design and implementation of activities to create consistent brand experience (Ex: activation before the event, collection, advertorials, PR and digital)

- Effective implementation of Media and PR

- Spot opportunities to leverage brand attributes through media and PR

- Constantly monitor the effectiveness of various media vehicles deployed

- Identify the media vehicles for delivering a campaign media objective (reach, frequency and ROI)

- Determine media mix, effectively leverage media and make a complete media plan for a season

- Develop strategy for online/offline brand properties independently

- Marketing budget, reporting and vendor management

- Track expenses of marketing activities on monthly and annual basis with zero variance policy

- Reduce the cost through effective planning and execution

- Create vendor empanelment process

- Ensure qualitative execution by working with approved and qualified vendor