AVP - Marketing - Private Wealth Customer Group

1. Events

a. Ideation and end-to-end execution of events at a national or regional level

b. Innovative ideas of connecting with TG at these events

c. Liaison with event management agencies / Bankers / vendors etc

2. Ideate, plan and execute for new client acquisition and engagement with existing clients

3. Digital & Social

a. Support product teams for end to end launch and support of key digital projects /app development/communication plan etc

b. Building a strong presence of the brand across social platforms

c. Managing content regularly and updating the website and social media platforms with out of box campaign ideas

4. Product and Marketing communication

a. Work with cross functional teams and assist in providing marketing support with the help of product / service collaterals , developing new product proposition

b. Ensure updating of brochures, presentations, online content

c. Competition tracking

5. Media & PR

a. Liaise with PR team to drive launch and coverage for specific launches, events etc

b. Ensure consistent media coverage for key stakeholders identified

c. Regular reporting to the group marketing team and coordination w.r.t award entries submission, report submissions

6. Internal communication

a. Designing and executing various internal communication materials, awards support to HR etc

7. Marketing Campaign

a. Assist in the research work for the advertising campaign

b. Assist in coordinating with advertising agencies on the creative

c. Assist in coordinating with group marketing / media agencies for planning / buying

8. Alliances

a. Plan and ideate various initiatives and tie-ups with luxury brands

b. Management of Concierge

9. Timely budgeting process, expense tracking and vendor payments