AVP - Marketing - FMCG

Associate Vice President – Marketing

Company Overview

InnoWorth Technologies Pvt. Ltd. is a pioneering venture, enabled by technology and innovation, operating in the eco-system of brands and retailers and consumers in India. It will bring transformational information services which will radically influence the way this ecosystem is run today, and will have substantial societal impact. It is currently engaged in putting together a team of the best brains from different segments of this ecosystem.

InnoWorth has been promoted by Dhruv Khaitan and Piyush Khaitan, serial entrepreneurs who have had a successful track record of creating Venture Infotek, which operated in the card payment services-technology space, and created a new industry segment in India with substantial market share. This company was divested to a strategically selected multi-national at the end of 2010 such as to provide accelerating growth prospects to the company and its several hundred employees.

Job Description

- Trade marketing – plan and manage the execution of road shows, town halls and other alliances and partnerships to target potential retailers into the program

- Consumer marketing – create awareness and pull for the innoworth program, for both retailers as well as consumers

- Ensure effective execution in line with the agreed objectives

- Plan and execute a pre-agreed calendar of events and promotions

Internal Interfaces

- Liaison with Business Development & Sales teams

- Liaison with regional teams for marketing execution at local levels

External Interfaces

- Interaction with external agencies and vendors

- Third party alliances and partners in the trade

Desired skills - Functional

- Trade marketing

- BTL promotions

- Local activations

Desired skills - Behavioural

- Ability to work in a dynamic, entrepreneurial, startup organization

- Planning & organizing

- Go getter and result oriented

- Good at problem solving

- Team player

- Goal oriented

- Creative and out of box thinker

Desired profile

- 6-8 years relevant experience

- Exposure to Trade marketing, Sales and Promotions, Regional marketing in an FMCG environment will be ideal

- Someone worked in specialized sales promotion agencies , local activation agencies or activation division of advertising agencies (eg Linterland, Ogilvy Action etc) can also be considered

- MBA (preferably in Marketing)