AVP - Marketing - BPO/ITeS

Job Description :

- An experienced marketing professional, who understands the diverse needs of Products & Services markets and can translate those insights into a holistic marketing strategy to position as a go-to partner

- Create and own product roadmap strategy

- Collaborating with cross functional product owners team in agile manner to drive new product feature releases.

- Create product roadmap and go to market strategies.

- Define Product messaging, positioning including competitive analysis.

- Manage Product launches, core positioning, marketing programs & collateral for the products.

- Design / create and execute innovative marketing strategies - offline, digital and social - which result in generation of a strong sales funnel for the organization by attracting big ticket prospects across verticals

Must to have :

1. GTM Strategy (Products)

2. Brand Building

3. Digital Marketing

4. Lead Generation

5. Mix of Services & Product Marketing is also fine