AVP - Marketing Analytics - BFSI

What is the focus of the function? To provide subject matter expertise in the financial services consumer marketing analytics space, refine current Organization’s offerings in this space, provide expert inputs and support in the sales cycle, lead initial proof of concept/pilot projects and facilitate entry into new and existing clients.

Why does this job exist? To help drive revenue growth in the financial services consumer marketing analytics area for Organization’s

How does the role add value? By enhancing Organization’s current offerings in this space, help increase conversion rates, providing expertise to improve current delivery capabilities across current accounts,

How is this role unique from others? While there are elements of managing delivery, this role is not a regular delivery management role. This role is intended to help strengthen Organization’s abilities in the financial services marketing analytics domain.

Who are the key relationships for this role? Chief Marketing Officers, Marketing Managers of Banks and Consumer finance companies

What are the key initiatives and challenges facing this role in the next six months to three years? Understanding and refining current solutions offered, identify new areas and build capability, help front end teams in the sales cycle as the subject matter expert, provide oversight to projects in the domain

Specific Competence (Essential)

- Experience in a leading Global bank / Financial service company

- Excellent communication and executive presence to connect at CXO level

- Ability to think strategically, understand new trends in the market

- Commercially Savvy

- Ability to influence multiple internal stakeholders

- Ability to built deep client partnerships

Key Roles and Responsibilities

1) Identify key solutions in the area of consumer marketing analytics that can be taken to market

2) Provide leadership in refining current capabilities, identify and build capabilities in new areas in the consumer marketing analytics space

3) Support onsite sales and account management teams in the sales cycle and help increase the conversion rate for new wins

4) Driving commercial discussions and supporting RFP responses for new client proposals

5) Provide oversight to new pilots/proof of concept projects

6) Help existing teams enhance capabilities by providing expert inputs as required

Kindly share your CV at shikha.b@mancerconsulting.com or call me @9711144827.

Kindly not to forget to add Position Name //Yrs of Exp // CTC // Organizations Name in Subject line

Shikha Bakshi
Mancer Consulting Services | India |
Delhi | Mumbai | Hyderabad | Ahmedabad