AVP/Manager - Marketing Intelligence - BFSI

AVP/Manager - Marketing Intelligence

Job Responsibilities:

- Act as a subject matter expert of marketing channel business intelligence

- Shape business questions/processes into solid data use cases

- Collaborate with key marketing stakeholders to develop and optimize reporting solutions / processes to streamline data collection and analysis

- Work with technology teams to define data strategy and build data models, including data lineage and governance exercises

- Enhance data literacy across the organization, partnering with Marketing stakeholders to deliver timely, prescriptive, and actionable insights that inform decision-making processes

Required qualifications, capabilities, and skills:

- Masters in business analytics, data science or related fields. Relevant experience in roles within data visualization & marketing analytics for asset management preferred

- Strong analytical skills with coding experience (Python, Pyspark and SQL) and data visualization tools like Qilk Sense

- Experience in digital/marketing analytics preferred. Digital, social media, web, and marketing analytics mindset

- Experience developing KPIs. Comfort in working flexibly and iteratively with large sets of data

- Comfort working in agile product teams

- Strong time management and organizational skills. Ability to adapt to shifting priorities, requirements and timelines by utilizing problem-solving skills

- Proactive communications and positive attitude to manage stakeholder satisfaction