AVP/GM - Marketing - eCommerce

Please go through the JD and apply if you are willing to explore this opening.

Brief responsibility:

- Growth hacking to get exponential growth in number of consumers using site

- Product positioning, Branding and creative’s / vendor management

- Develop and consistently communicate our brand and positioning at international standards

- Manage large budgets and delivery of work with creative agencies

- Deliver innovation and ability to extract communication language that breaks away from the noise

- Acquisition cost per user

- Digital Marketing (SEO, SEM,Display)- (all Push activities )

- Optimise SEO - Leverage display and video advertising to hit target segments and create demand

- SEM optimisation - Leverage display and video advertising to hit target segments and create demand

- Partnerships and collaborations for traffic

- Get traffic from other partner sites

- Watch out for partnership opportunities maximise benefits

- ATL initiatives - including TV radio etc

- Lead the Overall Marketing effort to deliver immediate and annual targets

Budget: 25 - 30 Lakhs

Experience: 5 - 10 years

Ideal skill sets:

- Clear and proven ability to lead SEO /SEM, Marketing and advertising team

- Ability to steer metrics and initiatives

- Ability to budget and manage budgets and cost per lead

- Very highly self driven and action oriented

- Highly analytical and data driven approach to optimize effort and create impact quickly

Linson thomas