AVP/GM - Brand Development - Marketing Alliances - HNI/UHNI Activations - Real Estate

AVP/GM Brand Development Marketing Alliances HNI/UHNI activations - Real Estate

Resumes are invited for a great opportunity to expand the width of the Marketing function at India's foremost real estate organization. Candidates from top b-schools (IIMs, FMS, XLRI, IBS etc) currently working with top FMCG, consumer durables, Automobile or other consumer facing businesses.

GM/AVP : Brand Development Marketing Alliances HNI/UHNI activations, Customer engagement initiatives for flagship brands

Objective : The incumbent/team will be responsible for HNI and UHNI customer acquisition through non traditional channels and brand build across new platforms.

Scope of responsibilities :

- Accompany deep consumer understanding and extend support in creating an integrated marketing strategy in alignment with brand teams

- Spearhead strategic planning and execution of direct marketing activities and lead generation programs for customer acquisition on a monthly cycle

- Establish alliances with like-minded partners and drive lead generating marketing programs

- Lead and coordinate with partners [agencies] / other key departments [sales planning] and thereby ensure proper execution of monthly brand plans

- Create co-branded and stand alone - brand properties- which leverages imagery for the brand

Managerial competencies :

Business :

- Quality of thinking (strategic, structured and analytical, problem solving)

- Strong project manager

- Understand and influence the key functions to ensure strategy delivery

- Result/output-orientated, market-consumer-orientated

Personal :

- Leadership

- Sense of team work and strong communication to build networks

- Never giving-up spirit- able to get action, convince and finally get agreement

- Flexibility, ability to adapt to fast-changing environment

Professional skills :

- Ability to draw conclusions from data and make insightful recommendations in a compelling and persuasive manner

- Draw market & consumer dynamics, competitor's strategy, other relevant category learning.

- Ability to identify patterns, implications, insights

- Ability to set and lead strategic direction

- Experience in innovation process

- Adept at developing the right mix, which involves - communication / creative process, development and promotional activities