AVP - Digital Marketing & Public Relations - Footwear

AVP - Digital Marketing & Public Relations - Footwear Brand

Purpose of the role :

- The Category Marketing Lead (Digital & PR) will interface with multiple stakeholders like Design & Collection, Ecomm, Retail, Merchandise, Finance, Legal etc for plans, commercials, legal agreements, payments etc.

- In addition, category marketing lead will also interface with global & regional counterparts, internal marketing team members and research agency, associations, creative, media & PR agencies etc.

Job Responsibilities :

Category Marketing Strategy & Implementation:

- Manage marketing for multiple categories. Develop brand plans in each of these categories. Develop category marketing strategy, drive marketing initiatives & promotions for each of the brands

- Drive e-commerce & omni-channel marketing for - key marketplaces, Home Delivery, create new digital channels and key campaigns

- Lead marketing for Distribution channel for MBOs and B2B verticals

- Develop portfolio & NPD inputs for Collection team by looking at consumer, market, overall fashion, technology & material trends 12-18 months in advance. Briefing merchandising for key portfolio/products to buy basis marketing campaigns planned 6 months in advance

Digital & PR:

- Develop consumer proposition & communication plan for key flagship products / collections to support launch in key channels. Drive campaign development (ATL, BTL, sponsorship, PR, digital, influencer tie-ups, BTL, Retail, events) and GTM program along with key peers for products & season-based tactical campaigns.

- Drive PR for company - key messages, press-releases, media interactions, crises management, quarterly results. Manage interface with PR agency and downstream with Retail

- Manage celebrity relationship for assigned categories. Ensure celeb's influence is leveraged to drive rub-off.

- Drive understanding and analysis in areas like promo analysis & effectiveness, investment & ROI analysis

- Contribute and lead key global projects.

Key Skills required:

- Category marketing, 360 Campaign management, Media buying

- Well-versed with Digital marketing, hands-on experience in performance, programmatic, SEM, SEO, Social, marketplaces

- Absolutely critical to have good writing skills for PR content management.

- Analytical, data-based decision-making and commercially driven - Retail and channel understanding, store management

- Experience of cross-functional leadership and strategy

- Nimble and agile thinker who is not afraid to challenge the norm

- Strong people management skills and the ability to manage and persuade at all levels of the company

People Management:

- Hiring of appropriate staff

- Training of people on Product, Competitive products, Consumer and Operations

- Motivation and retention of staff

- Career Planning for high potential employees within the organization

- Proactive succession planning for key roles within the Business.