AVP - Digital Marketing & Online Acquisition - Bank

Digital Marketing & Online Acquisition

We are currently recruiting for AVP - Digital Marketing & Online Acquisition with one of our banking client based at Mumbai.

Job Role :

Responsible for Digital marketing for retail banking products comprising of Deposit products (Saving, current and deposits), Assets ( personal loan, Credit card, Home loan etc.), payments and Investments products.

- Create and drive online campaign

- Design and drive digital media strategy using web, mobile and social platforms.

- Manage UI/ UX of website, mobile site and other digital assets.

- Work with partners and affiliate to build & manage promotion plan

- Create industry level partnership and ecosystem to support digital products team in solution creation and innovation

- Bring new ideas and insights backed with industry and customer research to digital business.

- Manage digital media spends and deliver on performance metrics around cost, efficiency, business volumes etc.

Job Requirement :

- Overall experience of 10-14 years

- Digital medium experience as marketing/ functional head of 3-5 years.

- Should have in-depth understanding of digital medium, marketing and consumer insight

- Demonstrated capability to manage high volume lead/ transaction initiation capability

- Should have Worked in e-commerce/m-commerce business, digital enabled product/service/ tech company

- ManagedDesign, content management and UI/UX

- Industry level alliance and partnership

Sonal Raut