AVP - Digital Marketing - NBFC

- Drive digital growth and brand development through strategic initiatives encompassing owned earned and paid media platforms Social media campaigns,

- Managing quarterly ROI-led performance campaigns, all creative deliverables for website, social media and campaigns.

- Devising strategies to drive online traffic to the company website, tracking conversion rates and making improvements where needed.

- Financial management responsibilities, including budget creation and monitoring of campaign expenses vs. budget

- Brand management, Public relations, Coordination with PR agencies

- Branch-level brand designing and finalization.

- Website management

- Should have experience in Financial Services