AVP - Digital Marketing - Media Firm

Position: AVP - Digital Marketing

Experience: 9- 10 Years in Digital Marketing Industry as a digital marketing lead or expert in marketing agencies or consultancy where you have handled teams and clients

Additional: Knowledge of working with Bitrix24/Asana or any other project management tool

Experience in Project Management, and handling teams and top clients

Education, Professional Qualification: Graduation and certification in Digital Marketing courses

Location: Sec -49, Gurgaon (Spaze i-Tech Park, Sohna Road)

Reports Directly To: CEO

Skills:

1. SEO, SMM, SMO, PPC, Website development, Inbound marketing strategies

2. Digital marketing tools like Google Analytics, AHREFs, SEMRush, Google Adwords etc.

3. NEEDS TO HAVE BEEN handled teams of at least 10-20 people and displayed LEADERSHIP QUALITIES.

This is a leadership role, hence we need a person who has the dynamism to lead the team, is hungry for growth, and can take responsibility. We need an enabler, who can one side talk and motivate the TEAM to do better, and on the other Side Handle the Clients, push sales teams for Growth.

POSITION SUMMARY: This position is responsible for delivering Customer Delight by assuring best quality of our digital marketing services to our customers delivered before the committed time, providing additional suggestions/recommendations and addressing customer complaints on topmost priority. This position is also responsible for training, guiding and mentoring to upskill the digital marketing tea. Should be a leader who has the business acumen to drive growth, who can work with people to get the best out of teams and most importantly, the knowledge of digital marketing (especially inbound marketing) to implement the best methods, practices and strategies that can deliver great results for our clients.

KEY ROLES & RESPONSIBILITIES:

- Grow digital marketing business for the company

- Allocate and optimize internal resources for maximising the output

- Ensure timely delivery of all projects deliverables exceeding the desired quality; Ensure client

- KPIs are met across multiple projects, and track progress and growth across multiple accounts.

- Ensure full utilization of Project Management Tool (Bitrix24) for managing the projects

- Customer complaint resolution should be taken on topmost priority. Coordinate with clients, solve their problems and ensure growth targets are met.

- Develop deep digital strategies for brands/clients, build growth projections (monthly or quarterly or yearly), make sure they are implemented. For promising customers, after conducting the required research, help the Sales team with pointers to prepare meaningful proposals.

- Audit performance of each project on fortnightly basis and provide report, recommendations /suggestions to the team on additional action points.

- Ensure timely execution of all actionable to meet deliverables of the customers

- Time to time share suggestions for relevant additional work for customer to improve our marketing performance as well as upsell our services

- Guide the sales team with strategies for new client pitches. Spot opportunities to get in more business for the agency and drive growth.

- Continuously develop and drive innovative ideas within the team and possess an unwavering focus to find opportunities of growth in digital marketing channels.

- Keep a stronghold over quality of output with close collaboration of different teams. Measure performance of different teams to match perfect delivery results.

- Train/mentor the Digital team at regular frequency on latest digital marketing trends and technologies

- Creating an inclusive working culture lead the team in the direction of growth; Brainstorm with different teams to understand issues, problems, and make sure the roadblocks are removed.

- Motivate and inspire the team as a leader to ensure they deliver their best.

About company: It is Content marketing led Digital marketing company to provide all online marketing services including SEO, Social Media optimisation, Online paid ads, Social media ads, Content creation and content marketing, website development and maintenance, link building and gust posting etc. It has been serving many prestigious clients in India and abroad since last 15 years around.