AVP - Digital Marketing - Life Insurance

Job Description :

1. Design and drive the company's digital strategy in conjunction with the overall marketing objectives for the organization

2. Own business targets from the online channel and accordingly draft strategies, execution plans, interlock with the product manager, run lead nurturing initiatives, engage with various marketing agencies and other marketing properties, monitor performance and own google analytics, monitor conversions on real-time basis on various cohorts and work very closely with call centre to meet new business targets, drive content marketing and SEO, own and manage digital assets for the company.

3. Lead the digital brand marketing activities, including SEO, SEM, digital film production & promotion, social advertising, ideation of creatives for various marketing initiatives, website and microsite management & relevant web initiatives

4. Design and Implement 360 degree integrated digital brand marketing communication for traffic & lead generation

a. Create promotional & seasonal campaigns to achieve business objectives

b. Managing the annual digital marketing budget

c. Overlook and meticulously manage project deliverables as per schedule, approved budget and objective

d. Plan & develop strategies for digital brand visibility, online sales channels, social media & performance campaigns

e. Develop, implement, and optimize online marketing campaigns for corporate brand initiatives

f. Track performance relative to targets and refine to optimize results

g. Recommend and manage full year media campaign calendar and appropriate marketing tactics

h. Must be able to think out of the box, willingness to learn & must be detail oriented

i. Undertake market and competitor research and analysis

j. Keep up-to-date with search engine technology, methods, tools and relevant industry innovations

k. Prepare search engine ranking and traffic reports to assess areas of potential improvement.

l. Monitor, track, and report, websites traffic including trend analysis using site analytics solutions such as Google etc.

5. Drive digital media spends for, to meet digital and brand objectives of the marketing campaigns

6. Development innovative website functionality as per industry standards and benchmarks

7. Provide direction to third party agencies to design, develop, and support digital & web properties

8. Determine key messaging and develop creative briefs for tactical campaign executions

9. Develop and foster positive relationships with internal stakeholders to ensure efficient, effective delivery of campaigns in a timely and brand-consistent manner