Company - General Insurance Firm Role : AVP Digital Marketing Location: Mumbai Broad Profile : - To manage and optimize for large scale budgets on SEM, Facebook Ads. - Work on automation strategies on SEM from a large account perspective - portfolio bidding, tCPA bidding, experience with AMO, etc. - Work in extensive customer segmentation and understand campaign fatigue, creative fatigue, hyper localization for Facebook Ads - Merge digital knowledge with performance requirement for general insurance after understanding various insurance industry products and parameters. - Work with Google Tag Manager, pixel placement. Compulsory Skill sets : - Experience of 2 to 4 years in Digital Marketing. - MBA from premier institutes. - Hands-on capability to manage and optimize for large scale budgets on SEM, Facebook Ads - Comfortable working in a strong performance-focused digital role with a keen eye for optimization opportunities. - Working knowledge of Excel (vlookup, filters, pivot tables) is needed with extensive working capability on spreadsheets. - Working knowledge of Google Analytics will be preferred. - Good with mental maths/logic/data interpretation/problem-solving. - Large scale display media buying is desirable. Looking for a Digital Marketing Manager who is hands-on with : 1. Search Engine Marketing (Google AdWords (compulsory) and Bing Ads (value add)) 2. Facebook Advertising 3. Double click/DV 360 (programmatic) 4. Mobile Marketing 5. Yahoo Gemini/Brightroll ( DSP)

Mumbai

AVP - Digital Marketing - General Insurance - IIM/ISB/FMS/MDI 

AVP - Digital Marketing - General Insurance - IIM/ISB/FMS/MDI  ,Job Description for AVP - Digital Marketing - General Insurance - IIM/ISB/FMS/MDI  in RightMatch HR Services Pvt. Ltd. in  Mumbai for (6-8) years of experience. Apply Now!

Job Description for AVP - Digital Marketing - General Insurance - IIM/ISB/FMS/MDI  in RightMatch HR Services Pvt. Ltd. in  Mumbai for (6-8) years of experience. Apply Now!