AVP - Digital Marketing - FMCG/Retail/Telecom

Role accountability and tasks :

- Create Long term vision and plan for Paid marketing for the business units.

- Manage spends across SEM, Facebook, Re-targeting, App and other new initiatives

- Manage the annual digital spends and lead requirement for the business unit.

- Create Strategies for source-wise online spend on search and other key digital areas

- Innovate on Paid spends and strongly measure against CPA

- Be business oriented and have the ability to work closely with business heads in order to ensure continuous performance as per the business need

- Create effective MIS reports and recommendations to drive decision making

- Monitor the performance of campaigns vis-a-vis their contribution to business

- Optimize search campaigns regularly for maximizing the output; keyword optimization, ad copy optimization, Campaign optimization, Landing page optimization

- Co-ordinate with technology team for implementation of various tech related development

Competencies required :

- Search Advertising

- Google Adwords

- Display Advertising

- Video Advertising

- Digital Campaign Management - FB / Affiliates

- Emailer Marketing

- Team Management

Experience and skills :

Should have working knowledge of Adwords, Google Analytics, Double Click (Search, Display) Remarketing, Social media Marketing, Emailers