AVP - Digital Marketing & Brand - Housing & Finance Business

Job Details:

Responsibilities:

- Work closely with the Chief Executive Officer and the top management to define the branding and content marketing strategy and roadmap to meet company targets for actualising inbound marketing strategies including social media, blogs and lead generation Initiative

- Oversee marketing strategies to engage customers and ensure that they have a positive view of the company and its products or services.

- Share content through various channels, ensuring strong web presence

- Receive customer feedback and generate ideas to increase customer engagement

- Collaborate with creative agencies, design and writing teams to produce high quality content

- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company

- Identify new and pioneering opportunities to achieve best in class communications

- Work towards Brand Campaign management and Event Management which includes managing ATL and BTL activities, press, media, Events - planning, coordinating and executing

Qualification, Experience and Expertise :

- Should have the ability to think of ideas and solutions for brands and storytelling through our mediums

- Editorial mindset with an ability to predict audience preferences

- Hands on experience with SEO and web traffic metrics

- Expertise in social media platforms

- Project management skills and attention to detail

- Excellent communication and writing skills in English

- Strong analyser

- Creative ability

- Undertake content marketing initiatives to achieve business targets "