AVP - Digital Marketing Analytics

AVP - Digital Marketing Analytics

- Must have experience on Site catalyst / Omniture and Google Analytics.

- SQL exp

- SAS exp preferred

- Experience:- 10+ yrs

Responsibilities :

- Work with client to identify business, technical, and reporting requirements.

- Proficient and should have hands-on experience of using web analytics tools - specifically Adobe Site Catalyst and Google analytics

- Previous expertise working with any tag management tool like Google Tag Manager

- (Preferred) Exposure to any of the analytical tools like SAS E Miner, R, SPSS, Matlab,

- Should have deep understanding of SiteCatalyst implementation (how eVars, sProps and Events are leveraged) and Google Analytics implementation

- Expertise in using Report Builder, Data Warehouse and Discover

- Should have previous experience of leading a team and managing stakeholder communications

- Build and manage high performance teams

- Maintain documentation of technical implementations, and provide developer training and spec explanations

- Exposure to retail / Ecommerce / Marketing web analytics.

- Excellent written and oral communication skills to build relationship with the client keeping the geographical and cultural difference in mind.

- Ability to work both independently and in a team-oriented environment

- Interest in working in digital marketing and passion for analytics

- (Preferred) Any technical coding experience (JavaScript / HTML)

About Client :

We are one of the world's leading organizations providing management consulting, technology and outsourcing services, with more than 323,000 employees; offices and operations in more than 200 cities in 56 countries; and net revenues of $30.0 billion for fiscal 2014.

Our four growth platforms- Strategy, Digital, Technology, Operations- are the innovation engines through which we build world-class skills and capabilities; develop knowledge capital; and create, acquire and manage key assets central to the development of integrated services and solutions for our clients.