AVP - Digital Marketing - AgriTech - IIM/FMS/MDI/XLRI

Our Client is a leader in the Agri-tech space, growing at an exponential rate.

Job Description:

Responsibilities:

- Lead the Digital Marketing team and develop strategies, implement campaigns and optimize the digital performance of marketing channels of to drive traffic, engagement and retention.

- Create and execute affiliate, content and influencer strategies with a focus on developing, contributing to, and sustaining a movement focused on the organization's vision.

- Brand building through meaningful storytelling, groundbreaking campaigns, and effective marketing strategies

- Create and own the GTM strategy for new products

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights

Skills:

- 10+ years of proven track record of managing and scaling digital marketing teams and activities

- Highly analytical and data-driven mindset

- Passionate about building and growing brands

- Comfortable owning and being held accounting for business outcomes

- Excellent verbal and written communication skills

- Comfortable in a fast-paced, multi-tasked and high energy environment

Education: MBA from premier institute.