Our client is a fintech NBFC dedicated to driving Financial Inclusion in the MSME sector. Our client is globally recognized by notable institutions, we were named by the Financial Times among top 100 'High-Growth Companies in Asia-Pacific', named among 'India's Growth Champions' by the Economic Times and received the international award from IFC as 'Bank of the Year-Asia' for our innovative work in SME financing. Title AVP, Corporate Marketing Role Corporate Mark eting Head Department Corporate Marketing & Social Governance Purpose of Job Lead strategy and execution of the company's all paid and organic digital marketing efforts. Job Responsibilities - Oversee Corporate Marketing, Branding & Content for the company. Lead all paid and organic marketing efforts for the company including: - performance marketing (lead-generation) - advertising and brand ambassador management, - search engine optimization (SEO), - organic social media and online reputation management (ORM), - branding requirements for company, - updating and monitoring company website, - content creation (visual and written - for purpose of marketing, SEO, social media, internal events etc.), - customer/partner marketing - expand on Grow With Kinara series and introduce or support other initiatives to better connect with our customer audience - Draft and present a quarterly/annual plan guided by overall company strategy, and team goals. Take an economical approach towards building and managing marketing budget. - Provide thought leadership and strategic input, brainstorm and execute on existing roadmap and introduce new creative growth strategies. Bring in critical analytical skills to evaluate our performance and set challenging, yet achievable, goals for the team in line with the resources available. - Be a motivating team leader and manage team members. Align Team's deliverables with overall business strategy and goals. Draft and monitor KRA/KPI of reporting team members. - Report results on a timely basis into senior management and overall, scale all marketing efforts of Kinara for broadening our presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI). - Scale up brand's digital presence and lead-gen with SEO/SEM and relevant organic social media postings. Manage Website and Landing Pages for optimizing user experience. Manage app SEO and reviews. - Drive new ways to connect with customer audience, via our field employees, with customer workshops, supporting new partner initiatives and more. - Work collaboratively with internal and external teams on cross-functional projects. Take pride in company's mission and confidently represent and promote Kinara. Qualifications - BS/MS degree in marketing or a related field - Possess strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in marketing and measurement - Demonstrable experience leading and managing Digital Advertising/SEO, optimizing and creating website & landing pages - Ability to assess and evaluate and monitor vendors - Strong people leader with ability to influence and motivate team and manage different personalities and skillsets Other Requirements - Passionate and confident marketer who can take full project ownership and provide guidance to others - Be a collaborative team player and an encouraging people manager with positive listening skills - Be agile in shifting focus as priorities might change on short notice - Must be an avid problem solver with willingness to learn

Bangalore

AVP - Corporate Marketing - NBFC 

AVP - Corporate Marketing - NBFC  ,Job Description for AVP - Corporate Marketing - NBFC  in Angel & Genie in  Bangalore for (12-15) years of experience. Apply Now!

Job Description for AVP - Corporate Marketing - NBFC  in Angel & Genie in  Bangalore for (12-15) years of experience. Apply Now!