AVP - Corporate Marketing - Education Technology

Company Profile: An education-technology company runs assessment test, the largest employability test in India with growing presence in other countries. It seeks to build a GRE/SAT-for-jobs to enable feedback, efficiency and meritocracy in employment markets. Whereas MOOCs is scaling learning, assessment test plays the important complementary role of gauging learning and statistically matching skills to job.

Salary: 16-20 LPA

Experience: 3-5 years

JOB RESPONSIBILITIES:

- Managing and directing the Marketing Department, team initiatives, production and performance. Ensures all branding and marketing collateral/messaging created and distributed internally or externally meets company expectations, drives sales and brand reputation.

- Strategic planning including corporate positioning market and competitive Analysis, customer segment selection and penetration plans, and related product positioning.

- To act as the custodian for the Corporate Brand

- Directs, supports and monitors the team execution of the Annual Marketing Plan

- Oversee marketing communications - digital reach out, e-mailers webinars, videos, brochures, white papers, trade shows, seminars and events collateral

- Plan and execute events - round tables etc

- Participate in events, sponsorship's etc

- Work on developing info-graphics etc-

- Define and direct marketing programs for demand creation, lead generation and interface with sales VP for lead tracking and management.

- Work closely with VP Sales to develop and manage channel and partner strategies and programs.

- Develop and manage the Company's entire marketing budget.

- Develop and track metrics and success criteria for all marketing programs and activities.

- Act as spokesperson for the company with press and analysts and at industry events.

Requirements:

Exp: 3-5 yrs of corporate marketing experience in leadership role.

- Excellent communicator, with experience of public speaking and good interpersonal skills.

- Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.

- Thorough understanding of branding principles and approach/methods

- Strong understanding of customer and market dynamics and requirements.

- Ability to plan and manage at both strategic and operational levels.

- Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment.

- Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.

- Capacity to assume more significant executive responsibilities over time.

- M.B.A. desired.

Compensation Offered: Upto 20 LPA

Job Location: Gurgaon

Tentative date of joining: Immediate

Interview Process: Multiple rounds of Interviews.