AVP - Corporate Communications & Public Relations - BFSI

We are looking at AVP - Corporate Comm & PR for a leading Client into NBFC based in Pune.

Develop and execute PR plan:

- Align with Corporate PR agency for all external messaging in sync with overall marketing plan.

- Establish brand proposition in the minds of stakeholders by driving visibility for the brand and its businesses in the media.

- Plan Stories to influence media and gain higher brand's share of voice.

- To design PR strategies for positively leveraging notable developments within organization

- Encourage, lead, inculcate & Influence others to have PR best practices in the organization.

- 100% adherence to PR Calendar and Guidelines, Drive SOV & Rank w.r.t. pre-defined peers.

Leadership Branding:

- To identify industry trends and pitch stories to drive thought leadership.

- To craft PR positioning for the brand and guide spokespersons' interaction with media

- Event participation & Other speaking opportunities for CXOs

- Identify, plan and execute selective & suitable sponsorship opportunities to promote brand to the target segment & add to the overall brand presence with the industry peers.

- Min 3 Major initiatives to drive Leadership visibility & engagement per qtr.

Media Relationship Management:

- Identify key influencers in PR & media space to influence and build brand's share of voice

- To build and maintain excellent connect across English, Regional language, and digital media