AVP - Content - Retail/eCommerce

Content head / Content Lead .

- Lead the overall thinking and content plan for Nykaa Design Studio (NDS) across all platforms - fashion blog, social media, video and the site.

- Define clearly the editorial voice and tonality for NDS content and the look and feel for the content across all platforms .

- Create and execute a detailed content plan - monthly, weekly and daily for social media and blog and bring this alive working with key influencers and vendors as needed.

- Drive influencer engagement and reach for NDS, across bloggers ( if we want ) as well as key fashion influencers ( socialites, Bollywood, stylists, editors ) who can help create strong fashion content .

- Help build strong relationships with the fashion community that can be leveraged to create content and engage with a larger community of fashion

- Build a strong editorial team of writers, contributors, photographers and stylists