AVP - Content/Brand & Community Management - EdTech

Be the marketing content leader for a fast paced growing edtech start up. Be the mind behind their content marketing, community building and brand shaping.

Our client :

Our client works remotely and is shaping the learning experience in schools by developing work class tools for teachers to make their teaching more fun and interesting. They are expanding and have recently raised funds.

Key Responsibilities :

The AVP Marketing is a leadership role responsible for conceptualizing, executing and owning these long-term marketing initiatives. Some areas of focus for the role would be:

- Content marketing

- Brand campaigns, be responsible for conceptualizing and executing brand campaigns.

- Community: We are building a community of School leaders. You would lead the effort on building this community.

- Any other special marketing initiatives: Based on market insights, any other special marketing initiatives would fall under this role.

Must Have :

- A right-brained, hands-on marketing leader who absolutely loves their craft

- Experience: 7-12 years experience in marketing in the B2B space

- Has experience working on brand building/ content marketing/ community building

- Can think of creative ideas and alongside crunch numbers

- Has past experience in building and leading teams (of at least 10 people)

- An exceptional communicator and can distill complexity and jargon into simple messaging our customers will resonate with