AVP - Consumer Marketing - BFSI

Support all ATL and BTL initiatives aimed to consumers/ investors in the offline and online space

Focus on building brand

Contribute to investor education content and promotional initiatives

Support all initiatives to market products and services including collateral and literature creation, campaigns etc

Support all digital initiatives

Liaison with media and creative agencies, both ATL and BTL

Development of creatives on brand, education, products, social media, e-mailers etc independently as well as while working with ad agencies

Support all work on print/ outdoor/ TV/ radio/ BTL

Internal management

Work with sales/ product/ investment teams to execute tactical ideas

Work closely with and support the digital marketing team

Track effectiveness and ROI on all initiatives

Assisting in media planning along with media buying agency

Agency monitoring and relationship management