AVP - Category Management - Personal Care/Beauty

ROLE :

This role will be responsible for driving business through introduction and management of new brands on the distribution platform.

The person would be the business owner for his/ her categories and brands. The role entails building the business and running the P&L, leveraging know how of internal and external variables to deliver sales and outreach of categories. Onboarding new brands, managing brand relationships, building these brands revenue through various channels, inventory management of all channels, Day to day management of the teams and building marketing strategy and execution. The role also entails forecasting, monitoring, understanding, and reporting for each brand in the categories. The role also requires the incumbent to drive strategic projects and promotions to achieve business objectives.

KEY RESPONSIBILITIES:

Driving Sales:

- Responsible for top-line revenue goals by roping in the right brands at the right margins for the sales team to distribute

- Responsible for developing, implementing, managing and reporting on plans to have the right SKUs to sell among these brands

- Manage promotion calendar to align with monthly promotions, seasonal promotions, and overall marketing strategy

Monitoring Brand Performance:

- Negotiate margins, budgets, set goals, monitor, and report on performance for each brand

- Secure Margins in line with overall guidance

- Plan and execute brand campaigns across various channels and take corrective actions to stay on course of the plan

- Meet the plan for recognition and awareness of accountable brands

- Report performance against key metrics in approved formats

Inventory Management:

- Stock forecasting for initial launch based on store wise and channel wise sales targets

- Demand planning and forward forecasting

- Liaising with the sales team for effective offtake at the store level

- Planning for any correction / liquidation for unsold inventory

- Regular feedback mechanism with brands to ensure they are onboard with all plans for them

THE CLIENT IS ONLY ACCEPTING CANDIDATES FROM BEAUTY/PERSONAL CARE INDUSTRY BASED IN MUMBAI.