AVP - Campaign Management - Bank

Career Opportunity with a leading bank in CHENNAI for AVP level

Core Responsibilities:

- Act as techno functional lead to build and implement strategies for effective tracking of real time marketing triggers

- Robust programming skills using SAS,SQL, HQL and Pyspark/Python

- Monitor/Track Big Data Marketing offer trends (real time marketing), detect outliers and support troubleshooting till closure

Day-to-Day Responsibilities:

- Strategize and implement robust platform for campaign tracking/monitoring

- Understand Big Data Campaign functional and technical flow including model scoring, offers, customers feedback, real time decision making

- Monitor marketing campaigns (real time offers) on big Data ecosystem and detect outliers using real time and batch reports

- Liaise with Production support teams to troubleshoot production errors, identify root cause and follow-up until resolution

- Leverage the Monitoring process learnings for proactive identification of errors across markets

- Interacting with Business Partners and Technology Teams, acting as a techno-functional expert

- Build Strategies and plan for process Automation and Enhancements

- Communication and Relationship: Independently manage end-to-end project updates and partner communication across the organization. It is extremely critical to develop and maintain smooth relationship with partners across business units