AVP - Brand & Social Media - BFS

- Co-ordinate with external agencies and manage the brand presence on social media channels

- Develop and execute social media growth strategies

- Manage media budgets to build strong brand presence

- Manage all digital chatter and develop response protocols, working closely with the customer service teams

- Maintain positive brand sentiment and monitor the same using online reputation management tools

- Analyze performance and provide insights for social media channels by maintaining monthly dashboards

Brand Outreach

- Plan and develop ATL marketing strategies to promote the brand amongst target groups

- Conduct brand track and NPS studies

- Plan and manage annual brand promotion budgets

- Co-ordinate with external agencies and internal teams to amplify brand's presence in the external domain

- Maintain competition dashboards and deep dive into industry insights that directly/indirectly impact business

- Monitor progress and submit performance reports

- Make powerful presentations for internal stakeholders, focusing on performance and key metrics

Customer Communication

- Develop relevant communication material in conjunction with the agencies and internal teams

- Co-ordinate with external agencies and internal teams to amplify brand's presence among customers

- Plan media campaigns for customer outreach

Other aspects of the job not covered by the above but necessary to have a full understanding of it are