AVP - Brand Marketing - Insurance

- Understand the consumer, market conditions, the product, and the legal environment in order to ensure compelling briefs and develop customer-centric, simple, easy to understand, effective in-market communication in a timely manner and in line with our overall positioning and branding. Development of the Marketing material required for business.

- Ensure the delivery of the brand promise translates into a customer experience. Develop engagement campaigns for segmented target groups.

- Taking the brand home through exciting marketing opportunities and ideas. Build the brand activation platform that creates brand presence and an opportunity for acquisition.

- Brand activation with segmented target audience - Create brand presence and engagement

- Competition and Market Tracking: To collect competitive data and provide marketing with a monthly update.

- Working closely with the Product, Internet, Operations and PR teams to ensure that guidelines are consistent and brand values are suitably represented in all customer facing communication.

- Key contact for partners, partnership teams and channel strategy teams for all marketing support.

- Responsible for anchoring support from all marketing and other support functions for delivering marketing KPIs to key partner such as bank branch activation, agent recruitment, lead funnel management etc.

- Develop marketing strategies aligned with the brand strategy.

- Ensure adequate brand visibility, availability of product, sales literature and sales augmentation material with partners and branch offices.

- Conceptualise and execute high impact promotions, on-ground activities, sales incentive programs (for bank partners) and customer engagement programs.

- Cultivate strategies to drive up distributor NPS while working with stakeholders across the organisation.

- Take ownership of business deliverables and ensure KPIs are defined and met.

- Oversee new product launches, employee town-halls, leadership conferences and event.