AVP - Brand Marketing - Education

We are executing a search for a large player in the Education Sector which is into Early Childhood & K-12 space.

Position - AVP Brand Marketing

Location - Mumbai

Requirements:

- Develop and implement comprehensive strategies aligned with the company's overall objectives and the unique needs of the K-12 school brands.

- Devise annual marketing strategy, budgeting and phasing. This should build an annual, rolling quarter and month marketing calendar.

- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including marketing materials, communications, events, and digital platforms.

- Lead market research initiatives to gain insights into the target audience, competitors, and industry trends, leveraging findings to form branding strategies.

- Manage the creation of compelling brand messaging and positioning that resonates with educators, students, parents, and other stakeholders.

Qualifications :

- MBA (Marketing) with at least 8 to 10 years of post-qualification experience in B2C service sales and prior experience in brand marketing.

- Should have handled a team