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04/05 Nidhi
HR at iTaap

Views:2179 Applications:569 Rec. Actions:Recruiter Actions:344

AVP - Brand/Marketing & Communications - Gaming Startup (10-12 yrs)

Delhi NCR/Gurgaon/Gurugram Job Code: 1090070

I. Introduction

AVP - Brand, Marketing & Communications will design, implement, and monitor effective marketing and communication strategies that align with the business goals. he/she will be managing a variety of promotional projects end-to-end, including paid digital and traditional advertising campaigns. She will actively supervise internal Brand, Marketing & Communication teams and be hands on to plug in any gaps in the team.

II. Responsibilities

- Develop, implement, analyze, and iterate cohesive marketing plans to increase brand awareness, consideration, and adoption

- Set current and long-term goals for internal teams and allocate resources accordingly

- Research, meet, shortlist and onboard external agencies as needed

- Plan, review and monitor the Department's budget

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns and iteratively improve them by focusing on data and insights

- Design and prepare regular MIS and presentations for the management

- Conduct market analysis to identify and understand the needs, desires and constraints of target audience

- Conceptualize, drive, and implement effective marketing events

- Forecast hiring needs for the Department and drive recruitment

- Track Competitor activities, USP's and new product launches

- Track brand awareness metrics

III. Profile Requisites

- Should have 10+ years of experience in brand, marketing and communications with a MBA degree in Marketing, Communication or relevant field

- Should have worked on crafting growth strategies for a consumer focused, digitally native business

- Should be a good communicator, fast learner, self-motivated and highly organized with the ability to work swiftly across different projects

- Should have positive, assertive, yet empathetic leadership with "exceptional soft skills" to enable delivery through high degree of collaboration and partnership

- Should have strong project management skills and be able to provide clear, time bound actionables for the team to ensure high quality work

- Should have strong business acumen, with a good grasp of Performance Marketing

- Should have strong knowledge of SEO, web analytics and Google UAC/ Adwords

- Should have experience with CRM software, digital marketing tools and techniques

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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