AVP - Brand Management - FMCG

AVP-Brand

- Integrate brand positioning and customer proposition in all communication and customer journey Work with agency on this

- Campaigns to increase customer base in every part of the marketing funnel "Drive Same Store Tickets Growth by execution of marketing campaigns in collaboration with creative agencies

- ROI of campaign - optimized media selection and budgets to achieve growth

- Cafe System overall targets achievement"

- Research ; Consumer Insights "Understanding of consumer insights to drive positioning, new products and increased customer acquisition in specific segments

- Brand Awareness, Consideration, TOM. Attitudes and Barriers"

- New Product Development Drive additional revenue via new product launches

- Social Media and PR Overall share of voice of brand, social media engagement and followers,

- Caf Design & Comm Cafe design, customer journey mapping and verbiage, creatives for in-store campaigns