AVP - Brand - Internet/Online

Job Profile :

1. Integrate brand positioning and customer proposition in all communication and customer journey-Work with agency on this

2. Campaigns to increase customer base in every part of the marketing funnel-Drive Same Store Tickets Growth by execution of marketing campaigns in collabaration with creative agencies

ROI of campaign - optimized media selection and budgets to achieve growth Cafe System overall targets achievement

3. Research - Consumer Insights-Understanding of consumer insights to drive positioning, new products and increased customer acquisition in specific segments Brand Awareness, Consideration, TOM. Attitudes and Barriers

4. New Product Development-Drive additional revenue via new product launches

5. Social Media and PR-Overall share of voice of brand, social media engagement and followers,

6. Caf Design & Comm-Cafe design, customer journey mapping and verbiage, creatives for in-store campaigns