AVP - Analytics - Sales & Marketing Services

1. Understanding of Sales and Marketing services including knowledge of the kind of services that can be delivered with onsite consulting model and the ones with offshore support

2. Analytics experience specializing in Sales and Marketing Analytics in one of the following Industries: Retail, Banking, Pharma, life sciences or CPG.

3. Expertise in any two of the following competencies as an SME-

a. Marketing Analytics including advanced Analytics such as predictive modeling and optimization

b. Campaign Execution on Marketing automation platform such as Unica, SAS CI is required.

c. Consumer Insights/ reporting including traditional BI / Reporting

d. Digital marketing analytics including understanding of the ecosystem in terms of web, email, mobile and social

e. Sales Analytics

4. Experience focused to develop solutions for clients in collaboration with the Sales leads to create Customer Centric solutions that leverage Data driven Insights, Process optimization, Technology and other capabilities to deliver superior marketing outcomes across channels for clients

5. Functional knowledge of Marketing/ Sales - Experience in launching / growing Analytical Solutions and managing all elements (e.g. Solution Capability Roadmaps, Demand Generation, Analysts Relations, Sales Support, Developing External Ecosystems - Partnerships, etc.)