AVP - Analytics - NBFC

AVP- Analytics, NBFC

Roles & responsibilities :

- Be an active member of the Analytics team driving data based decision across the organization

- Understand various sources of data and incorporate practices of data governance to enable data-based decision making in a comprehensive manner

- Identify areas of business application and accordingly establish relevant analytics practices

- Incubate new idea/ methods/ applications and develop expertise for the team

- Embed the use of analytics in various aspects of business covering

- Customer segmentation for customized treatment

- Lifecycle Management ( acquire and activate, cross sell/up sell, attrition prevention)

- Campaign management through - test and learn-

- Predictive modelling

- Pricing analytics and optimization

- Customer and product profitability analyses

- Operational efficiency

- Collaborate across teams to implement insights into action

- Liaise with Risk Systems and IT to support model deployment

Qualification & Skills :

- Post graduate in Statistics or Economics/MBA preferred (Premier Institutes)

- 8+ years of experience covering product analytics, marketing analytics, data driven marketing and project management across a range of portfolios and/or industries

- Proven track record in current organisation