Category Portfolio Planning: - Focus on building a carefully planned portfolio of innovative and differentiated strong brand that resonant with consumers - Scans the external environment on a continuous basis to identify, analyse and capture market trends and demands and provides feedback to cater to the future requirement. - Accountable for comprehensive competitive tracking including Communication/ promotion / strategy evolution/ pricing / Innovation and Renovation / Market share - Reviews the information on pricing patterns and pricing decisions of all brands. - Market research product testing, U&amp;A studies Developing and Driving Business Strategy &amp; Roadmap: - Develops Annual Plans &amp; Budgeting for the category and strives to increase return on expenditure on activation spends &amp; brand endorsement. - Translate Category Vision &amp; Strategy to derive the overall Brand Strategy to develop a strong customer value proposition. - Development and execution of brand and product strategies - Monitors Health of the Brands, product performance segment wise and aligns actions to Marketing strategy. Brand Management: - Developing and delivering marketing and communications strategies for the category - Overseeing implementation of the Marketing strategy including campaigns, activation, digital marketing, and PR. - Media planning and review buying across all media forms and liaising with agency - Drives effective media planning &amp; evaluation to ensure optimal ROI on all media investments - Handled Celebrity endorsements Category P&amp;L planning: - Ensuring business results in line with agreed objectives top and bottom line - Responsible for P&amp;L tracking to ensure monthly evolution of financial KPIs are in line with business objectives - Pricing planning and execution Desired Candidate Profile: - A strong marketing exposure with large FMCG ideally in the same category(exposure to both ATL &amp; BTL and DIGITAL is preferable) - Prior P&amp;L responsibility for a set of products/SKUs - Experience in Brand/Portfolio development &amp; activation - Working with diverse/multiple category teams - Excellent people, interpersonal &amp; influencing skills - Conversant in English and Local language - Prior experience of working with cross- cultural teams in Beauty/ Cosmetic segment.

Gurgaon/Gurugram

Avon - Category Manager - Color & Fragrance 

Avon - Category Manager - Color & Fragrance  ,Job Description for Avon - Category Manager - Color & Fragrance  in Avon Beauty Products India Pvt. Ltd. in  Gurgaon/Gurugram for (6-10) years of experience. Apply Now!

Job Description for Avon - Category Manager - Color & Fragrance  in Avon Beauty Products India Pvt. Ltd. in  Gurgaon/Gurugram for (6-10) years of experience. Apply Now!