07/05 Prakriti Mehta
HR Manager at Avon Beauty Products India Pvt. Ltd.

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Avon - Category Manager - Color & Fragrance (6-10 yrs)

Gurgaon/Gurugram Job Code: 694739

Category Portfolio Planning:

- Focus on building a carefully planned portfolio of innovative and differentiated strong brand that resonant with consumers

- Scans the external environment on a continuous basis to identify, analyse and capture market trends and demands and provides feedback to cater to the future requirement.

- Accountable for comprehensive competitive tracking including Communication/ promotion / strategy evolution/ pricing / Innovation and Renovation / Market share

- Reviews the information on pricing patterns and pricing decisions of all brands.

- Market research product testing, U&A studies

Developing and Driving Business Strategy & Roadmap:

- Develops Annual Plans & Budgeting for the category and strives to increase return on expenditure on activation spends & brand endorsement.

- Translate Category Vision & Strategy to derive the overall Brand Strategy to develop a strong customer value proposition.

- Development and execution of brand and product strategies

- Monitors Health of the Brands, product performance segment wise and aligns actions to Marketing strategy.

Brand Management:

- Developing and delivering marketing and communications strategies for the category

- Overseeing implementation of the Marketing strategy including campaigns, activation, digital marketing, and PR.

- Media planning and review buying across all media forms and liaising with agency - Drives effective media planning & evaluation to ensure optimal ROI on all media investments

- Handled Celebrity endorsements

Category P&L planning:

- Ensuring business results in line with agreed objectives top and bottom line

- Responsible for P&L tracking to ensure monthly evolution of financial KPIs are in line with business objectives

- Pricing planning and execution

Desired Candidate Profile:

- A strong marketing exposure with large FMCG ideally in the same category(exposure to both ATL & BTL and DIGITAL is preferable)

- Prior P&L responsibility for a set of products/SKUs

- Experience in Brand/Portfolio development & activation

- Working with diverse/multiple category teams

- Excellent people, interpersonal & influencing skills

- Conversant in English and Local language

- Prior experience of working with cross- cultural teams in Beauty/ Cosmetic segment.

Women-friendly workplace:

Maternity and Paternity Benefits

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