Avighna Group - Public Relations Manager

Location: Worli, Mumbai

Duties & Responsibilities:

PR

- Plan, implement and manage public relations programs, PR events, and other initiatives

- Help in designing and reviewing a variety of promotional and marketing materials

- Design and review the online content in media announcements and media kits

- Monitor corporate image frequently and ensure it is in compliance with company brand

- Check and manage content produced for website and social media channels

- Develop and implement crisis communications advice and media strategy, as needed

Digital Marketing

- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

- Designs, builds and maintains our social media presence.

- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

- Brainstorms new and creative growth strategies through digital marketing.

- Collaborates with internal teams to create landing pages and optimize the user experience.

Marketing

- Coordinate marketing activities and policies to promote products and services

- Coordinating with advertising agencies daily for the ATL activities (like Radio, Luxury magazines, TV, OOH etc.) & BTL activities (Like events, exhibitions, conferences etc.)

- Responsible for external vendor relationships for collaterals, creative, copywriting, printing and advertising specialities