Avenue Supermarts - Category Manager

- Execution and category management for the FMCG private labels -Non Foods for both existing and new categories

- Experience into Non Foods i.e Personal Care , Oral Care, Detergent and so on.

- Drive product quality sustenance & improvement

- Drive the execution of new product development projects .

- Identify opportunities for new categories and make detailed launch plans for launch.

- Analyze market trends and competitive data to maximize revenue.

- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making

- Lead the product mix (pricing, SKU's, distribution, pack graphics) and support product development team

- Work with packaging team on the packaging design development process in close coordination along with design agencies

- Work alongside consumer research team and agencies to better the customer/product understanding

- Work closely with operations teams to ensure superior in-store execution