Avail Finance - Director - Customer Acquisition

- If you have boundless energy, love to be part of the journey of first Neo Banking and obsess over minutest of details, we are the right destination for you. While we value problem solving skills tremendously, we value problem finding skills even more. People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them.

- Your role plays a critical role in improving: New user acquisitions, Conversion optimization and Retention

- This role will offer immense insights and learning in the online Fintech space and industry in India. You will learn and implement the most innovative marketing strategies and use cutting edge marketing tools to implement various campaigns. You will get to work on various aspects of consumer marketing.

- Data is at the core of our business. Marketing Manager performs rigorous data analysis to take day to day decisions at all stages of customer life cycle right from acquisition to retention. We will have to build an understanding of Customer behaviour from all aspects. This understanding would then be used to come up with innovative and data-backed campaigns.

- Acquisition: Advertises on various media channels and dives new customers to the app. This involves working with many online marketing networks, ad-networks, Google, Facebook, affiliates, offline activations, events, print ads, radio, partnerships and other ATL and BTL activities. Working with a creative team and agency to come up with new acquisition concepts and create new communication messages to talk to the masses and bring them to the app..

Job Responsibilities :

- Understand user behaviour during acquisition, conversion, and retention stages by studying the various aspects, app features and Customer Activity to obtain a holistic understanding of the product.

- Strategise, implement and experiment (A/BTest) new creative communication ideas

- Formulating and executing the customer retention strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams.

- Managing campaigns end-to-end including budget planning, targeting, copy, creative, day-to-day optimisation, A/B tests,etc.

- Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

- Work with agencies to manage acquisition campaigns and hit monthly conversion and cost targets.

- Conceptualize marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Drive and monitor A/B tests and data driven experiments to strive for continuous improvement in campaign metrics.

- Effectively utilize all digital channels like FB, YouTube, push notifications, SMS & emails etc to target users with relevant and personalized communication stays abreast of mobile & email marketing best practices.

- Conceptualize optimum customer funnel flow and liaise with product teams to get the necessary implementation done

- Stay abreast of and recommend mobile & email marketing best practices.

- Take initiatives, identify pain points, improvement areas and work towards achieving a solution.

- This role requires a high degree of stakeholder management and provides exposure across departments

Profile Preference :

- B.Tech/ MBA Marketing from top tier institutes

- Excellent academic record, strong logical and analytical skills.

- 6+ years of experience preferably in marketing, consumer research, Supply, B2C digital industry

- Ability to work with data and uncover insights into consumer mindset.

- Passionate about Fintech industry