We are looking for a digital marketing manager with marketing fundamentals &amp; frameworks as applicable to the customer lifecycle. Who is keen on the understanding of customer-experience &amp; interfaces, curiosity to devour funnels for reducing drop-offs. Having a high sense of ownership on projects. Experiments consistently to discover new channels, collateral types, funnel optimisations &amp; deliver impactful results without getting stuck in a plateau of performance. Responsibilities: Work description: 1. Own, manage, initiate Customer-Acquisition oriented marketing practises at AvailFinance - B2C app-marketing 2. This includes owning &amp; growing all acquisition channels - google UAC, Facebook, Affiliates, Organic, SMS, emails, social media, or any new channel where customers can be found online. 3. Expert knowledge of Channels like google UAC, Facebook, Affiliates,- both about collaterals &amp; execution through platforms. 4. Comfortable with analysing data, working on marketing &amp; product funnels, arresting drop-offs through effective conversion-tracking &amp; optimisation 5. Expert at growing north-star metrics, LTV, cohort &amp; retention metrics calculations &amp; understanding of CAC for each channel with a long term view 6. Comfortable with handling upto 50 L or more budgets per month. Expert at making optimised budget decision about how much to invest in which channel 7. Proven success with segmentation analysis, and targeting as per segment &amp; stage of engagement for customer sets during retargeting across channels. 8. Working knowledge of content-writing, copy-writing in English, and coordinating with content-agencies to get vernacular content 9. Proven success in improving funnel conversions, Scaling campaigns 10. Working knowledge of CRM marketing, to improve LTV of acquisition channels. Eligibilities : - Graduate with subjects in maths, quantitative analysis &amp; reasoning - Throughout 60% marks or above in any board - MBA preferred but not mandatory - Knowledge of excel sheets, Database handling, Google sheets, shared drives 5. Comfortable in customer-facing roles: Expertise in communication &amp; language skills to maintain brand salience across collaterals &amp; communication channels. - Comfortable with Indic vernac language handling, in addition to English You will be a good fit: - If you have done app marketing on Google Facebook with budgets more than 1 L per month" - Hands on experience on "Google ads" and "Facebook ads". And the "budget handled"

Bangalore

 Avail Finance - Digital Marketing Role - Acquisition Growth 

 Avail Finance - Digital Marketing Role - Acquisition Growth  ,Job Description for  Avail Finance - Digital Marketing Role - Acquisition Growth  in Avail Finance in  Bangalore for (4-6) years of experience. Apply Now!

Job Description for  Avail Finance - Digital Marketing Role - Acquisition Growth  in Avail Finance in  Bangalore for (4-6) years of experience. Apply Now!